Easy Ways to Boost Website Traffic: High website traffic leads to many things that contribute to business growth awareness, engagement, and purchases. Increasing traffic is a task that requires clear objectives, adequate knowledge, and clever execution. In this article, you will discover the easy ways to improve website traffic. Let’s get started.
Best Easy Ways to Boost Website Traffic
1. Choose a Good Web Host
Among many benefits, a good web host provides speed and stability — which is essential for website traffic. It’s also suitable for long-term investment. Therefore, focus on finding a reliable hosting provider.
There are plenty of web hosting options, like Hostinger. Understand the features and hosting plans they offer and adjust them to your needs. With affordable pricing and helpful features, you’re one step closer to boosting website traffic.
2. Optimize Your Images
Optimizing your images means compressing them without losing the quality. When optimized, you can add all the images you need without sacrificing website loading speed. This means a better user experience and an improved website ranking.
To compress your images, use tools like Adobe Photoshop, Reduce Images, or WP Rocket if you’re using WordPress. You can compress based on either the image’s dimension or size. For image formats, use JPEG for still pictures and PNG for icons, logos, or vector images.
3. Create Valuable Content
Content includes textual and visual aspects of your website. Similar to images, valuable content elevates customer interests, sends messages better, and increases SEO ranking through keyword-related copywriting.
Creating valuable content relies on solid planning. Researching your target audience’s online behavior and translate it into a relevant content type. Conduct testing, and be prepared for trial-and-error processes. Consider using beginner-friendly tools like Canva to help.
4. Write Guest Posts
If you prefer blogging, then opt for guest posting — or guest blogging. Aside from pulling traffic to websites, it increases domain authority, brand credibility, and provides mutual benefits for you and the website host.
To write compelling guest posts, start by settling on the topics relevant to your business industry. Then, select the platform to guest post to. Select familiar, non-competitor industries with good traffic stats. Consider platforms like Copyblogger, Inc.com, or Medium.
5. Share on Social Media
Social media works best for promoting marketing campaigns and growing the user community. Therefore, sharing on social media platforms is an effective way to boost website traffic. It also allows for more reach, engagement, and better brand recognition.
Make sure to promote on relevant platforms. Then, plan the content you want to share. Lead them to pages with clear call-to-actions — like the “contact us” or “featured products” page. If you use multiple platforms, opt for social media management tools like HootSuite.
6. Do Email Marketing
Email marketing generates website traffic through genuine content sharing. Either through newsletters or promotional emails, the primary purpose is to provide customer-focused content. This creates increased brand interest and customer loyalty.
Research your audience’s preferences to set the right email campaign. Determine final calls-to-action — including which website page you want to promote. Use MailChimp to draft and create newsletters easily and also manage the list of customer emails.
7. Focus on Mobile Users
Looking at the number of mobile users worldwide, it’s becoming clear to focus on mobile-friendly websites. Aside from better device compatibility, a mobile-friendly website covers a larger audience and provides more visibility. This method is also called a mobile-first approach.
To focus on mobile users, start by checking its mobile-friendliness using Google Search Console. Then, adjust your website design from font sizes to layout. For templated websites or WordPress users, opt for responsive themes.
8. Improve On-Page SEO
Improving your on-page SEO brings benefits to increase the ranking of the search engine results page (SERP), match your users’ search intent better, and generate organic traffic. It also works for brand awareness.
The easiest method for on-page SEO is by adding meta descriptions and alt text for images. To help with that, use Google Keyword Planner to generate relevant phrases. You can also add H1 to your content headline as this allows Google to better structure your website pages.
9. Set Up Online Ads
Use online ads to reach relevant customers — both new and current. Investing in online ads brings plenty of other benefits, such as boosting marketing campaigns, building customer engagement, and promoting new products. Alternatively, start small if you’re worried about the budget.
Set up your online ads using Google Ads, and use Google Trends to help find relevant ad content. Link your Google ads with Facebook and Instagram to reach a wider audience demographic. Regularly conduct A/B testing and monitor ads’ results.
10. Analyze Website Traffic
The final way to increase traffic isn’t so much a direct selling or promotion but conducted through analysis. Once you gain traffic, the next step is optimization. It’s done through website traffic analysis that lets you know what works, needs improvement, and needs to be eliminated.
Use Google Analytics for an elaborate website traffic analysis. The tool provides all the crucial metrics to help make data-driven decisions and understand your competitors better based on real-time data. Compare traffic sources and conduct A/B testing for constant growth.
To sum up, this article discussed the ten easily applicable ways to increase website traffic. These practices consist of different customer approaches, online, and SEO-friendly marketing strategies.
Consider the best strategies and adjust them with your business objectives. Lastly, we hope these tips encourage you to start practicing them yourself. Good luck.